Pay Per Click (PPC)

PPC – Pay per Click

Pay per Click advertisements are just another facet of the bigger Search Engine Marketing picture. Pay per Click advertisements are adverts that appear on the search engine results page and are similar in appearance to the normal results. They are placed on the top, bottom, or right side of the page. In other terms, PPC are called sponsored ads.

How Pay-per-Click Works

1. An advertiser bids for a certain keyword or phrase (as do other advertisers)
2. Whoever bids the highest cost of the click, receives the highest place on the search results page(s)
3. Each time someone clicks on the link of your advertisement, you pay for the click
4. The amount for that click is then billed to your pay per click account

The PPC advertisement appears only when someone searches at the search engine for the keyword / phrase set up in the system. The payment is done for clicks only and not for displays. i.e. You only pay for the click-throughs to your site and not for the advertisement to be shown.

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