Search Engine Optimisation
It is widely accepted that the search engine optimisation (SEO) market has become the Holy Grail
of Internet marketing. A senior research analyst at U.S. Bancorp Piper Jaffray Inc. is quoted as
saying, "The search market has become the Holy Grail of Internet advertising and continues to
grow faster than our expectations." Spending money on a web site that receives no visitors is
not worth a cent to your company and overall marketing strategy.
SEO is the science of modifying a website so that it is considered to be "Search Engine Friendly".
A website is considered Search Engine Friendly when a search engine can accurately determine what the content
(and context) of the site is about and can follow the logical flow of the site. When this is
achieved it has a far greater chance of achieving good results and will be ranked higher.
The task of any search engine optimisation agency is therefore to understand what the search engines
are looking for and which techniques they give greater credibility to. An optimiser's task is therefore
to understand how to present the search engines with information so that they deem a site as being
more relevant. Intelligent keyword choices, well written source code and relevant content presented clearly to
both the user and search engine alike will achieve good, long term results.
It's NOT about tricking the search engines! Tricks sometimes get you
a placement for a month or two, and then they'll get you banned... permanently!. This is
what Google has to say about search engine optmisers.
Instead we use tried and tested techniques that can be used by anyone.
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We have the SEO skills and knowledge
- We've spent many hours researching on newsgroups, well-ranked web sites and
other media to filter out which 'skills' are good for you, and which are bad.
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We have a proven track record - Do a search on Ananzi for example for
the word 'lotto', 'lotto draw results', 'sa lotto' and
many more. Club Lottery (www.ClubLottery.co.za)
comes up in the top 10, if not first in all these searches. Also try searching
Ananzi for '"thematic stamps"' or even '"stamps"' and you will
find www.MrThematic.co.za.
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Excellent after-sales support
- Optimisation is not a once off job, we spend hours every week on your site, and your
site only, making sure that your competitors don't upstage you. And once you're
there, we'll follow up our work with advice you can implement for the future.
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Optimisation advice
- Not all the SEO work required can be done to your physical pages, we'll tell
you what else can be done behind the scenes as well.
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No dirty tricks - Tricks will only get you good placement for a month or
so, and then get you banned.
For more information please visit our internet marketing company's site at www.WebPhase.co.za
All our SEO work includes a 100% money back guarantee.
Check our
Top 10 results page for our track record, and you can go to our
newest SEO projects page for sites we have started recently.
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